Digital Products - P-Max Campaign · PPC Launchpad By GrowMyAds.com

Digital Products - P-Max Campaign

Hello Everyone,

I have Digital Products Store ( Steam , itunes, pubg , PSN , xbox card etc..)

I've been running my P-Max Campaign since (27\07\24) and this is the first Campaign ( New Store with new G-Ads account )..

I know it's wrong to start with P-max But from previous experience in this field, I believe that the numbers are good so far, But I have some questions :

Q1: Are there specific tips for this type of store? For example, a specific campaign type or bidding Strategy..

Q2: As I mentioned previously I've been running my ad since (27\07\24), Now I want to optimize this Campaign ( Following the P-Max Course from this wonderful Team <3 )

Should I create New P-Max Campaign?

Will I lose all previous data and competition in my previous campaign if I create a new campaign (Auction ,Insights ) ?
I have a daily budget of 100 riyals, which is equivalent to 27 dollars, but I received "limited by bid strategy" So I Increase the budget to 40$ , I know this will not solve the issue but I feel the campaign want more money to spend ( cause when daily budget totally spent at 9 pm for example the orders stop with it ) noticing that increasing the budget don't give me that big difference

My Bidding Strategy = Maximize conversions - I don't know the right time to move to tROAS or tCPA or even Maximauze conversion Value as google suggest

Q3 : I Set-up the conversion Value , but there is a difference in sales(Number of orders ) between Google and the online store, knowing that I only relied on Google advertising and there are no ads on any other platform. is That normal for Digital products maybe ?

Q4: The CTR is 0.92% how can I improve it or at least to if this is normal maybe

This is some data from my account ,

The Conversion Value on my website is about : 66k Dollar

Thank you in advance for your help and I apologize for taking so long

Greetings to the best platform in the world 😍

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