Conversions tanked after 5 years, how to recover? · PPC Launchpad By GrowMyAds.com

Conversions tanked after 5 years, how to recover?

Hi Everyone!

I'm running a small ecommerce business ( phenomestraps.com - before 2023 phenomenato.com ), I had google ads since 2019. I never really got into it, I've just started a dynamic search campaign 5 years ago, and it had ok results. 2023 april I'd to stop that campaign when I had to change my name, and I've started a pmax campaign. Still without any deep knowledge, just followed google's recommendations. I had spent almost no time to tweak any of these ads. They were running on a very low budget (daily $3-10), but had some results and it was working fine till this August, when I decided to tweak and improve it to spice up my business.

Till this time I had no location targeting, as I'm delivering worldwide. In August I've changed it and added my 7 top selling countries to the "included list", and it looks that it killed everything.

In this last 3 months I've tried "everything". I've tried to tweak this pmax, I've started a search campaign, a shopping campaign, increased my budget to daily $20-50, and getting no results. At first I had patience to see if any of the changes are working, but I'm starting to loose myself, as I'm feeling I'm loosing my income, and it really hurts to wait weeks to see if the is any improvement after a change...

I've tried to revert my settings in my campaing, and removed the location targeting, it just started to get clicks from India, Bangladesh, Algeria, etc, and blew my budget quickly, so I've stopped that, it no longers works as before.

There were some issues in my ads account, and for a really long time every conversion was double counted. It was fixed this September. So the conversion numbers are a little misleading, but I'm down from weekly 5-10 conversions to weekly 1-2.

In this 5 years I had many conversions, so I thought I have enough historical data to continue with max conversions/conversion value. Maybe it is screwed because the double counting?

I'm still getting clicks and traffic, but both the CTR and the conversion rate went down, and I can see in Analytics that the engagement time/user, and engaged sessions/user also dropped since August, so probably I get a worse traffic.

As I was a complete beginner for most time, I always had a mixed branded+nonbranded campaign. Most of my conversions and clicks were for my brand name (both my old and new name).

So now I'm running 3 campaigns (search, pmax, shopping) to see if any of these works. I think they are configured ok, but I don't really get results.

Do you have any idea how to recover my sales?

Should I run only the search campaign? Should I make 2 different search campaigns for branded and nonbranded keywords?

Should I start from scratch in a new account maybe?

I hope I've included every important details.

Thank you for any help/suggestion ;)

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