May 31 in 馃挰 General discussion
AMA Answers May 2024
Not sure everyone saw my response in the AMA thread so going to send this out as a separate thread.
Thanks to everyone who asked questions for the AMA. I recorded a Loom video response to all questions and also have the transcript summary below.
Summary:
Here's a summary of your key answers from the AMA video transcript:
Starting a Google Ads Agency:
- Start with an industry you know or are interested in
- Get one good case study to showcase your results
- Use that case study to cold outreach and get your first few paying clients
- Don't try to niche down too narrowly at first
Tracking Important Metrics:
- Focus on conversion metrics - conversion volume, rate, cost per acquisition, ROAS
- In early stages, monitor click-through rates and impression share to ensure bids aren't too high
Setting Up Offline Conversions:
- Didn't provide specifics, said it can get quite technical
- Typically work with CRMs and use Zapier for integrating offline conversions
Audience Setup:
- For most sites, use basic audiences like 7/30/90 day website visitors
- Don't get too granular unless you have very high traffic volumes
Pricing Structure:
- Prefer flat-rate pricing model based on ad spend for simplicity
- Some agencies use percentage of ad spend model
Targeting Specifics:
- You can still target specific YouTube videos/channels
- Recommended trying Local Services Ads for local businesses
Performance Max:
- No plans to replace standard Shopping campaigns with Performance Max currently
- Google pushes Performance Max heavily but other campaign types remain
Other Topics:
- Provided tips on budgeting, profitability forecasting
- Struggles with success on Discovery/Demand Gen campaigns
- Plans to create videos on auditing accounts, structuring ecommerce campaigns
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AMA Answers May 2024
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