Mindset Reprogramming For Coaches / Community Owners { Pt. 2 }

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This is the second and final part of the mindset reprogramming series for coaches and community owners.

If you want to visit Part 1, click on my profile and scroll through the recent posts I made.

If you thought I gave value in the last post, well, this is something CRAZIER.

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The first concept you need to understand is about...

STANDARDS.

Don't set goals lower than your standards or what you want.

You have this subconscious standard in your head that goes higher and higher the more you achieve.

When you dip below that standard, you won't feel that sense of accomplishment or even the feeling of doing anything productive.

The higher your standards are, the lower your sense of accomplishment when you set smaller goals.

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The next thing we need to program and wire into ourselves is that business comes with ups and downs.

Now, this is a massive value section of this post, so make sure you listen.

You may be asking, why does business come with ups and downs?

The reason for that is:

Business is an operation.

Think of business as a chain.

Every link in the chain represents a different component of the business (e.g., a chain for offer, acquisition, team management, operations, systems, automations, fulfillment).

Every time you experience a dip in business, the throughput and the consistent input weren't in sync.

What's throughput?

Well, I'm glad you asked that.

To increase throughput, you need to build infrastructure in your business. It's the systems necessary in the business that allow you to achieve your standards effortlessly.

It's the systems and processes in the business.

Let me put this entire concept into an example.

Let's say you open a new business that helps fat people lose weight (e.g., you charge $2,000 for the program).

In month one, you will put all your effort into client acquisition.

Remember: you only have 100% of the energy you can devote to something.

You are putting 100% energy into acquisition.

Good!

This month you'll acquire five clients and make $10k.

GREAT JOB!!

In month two, you will not make as much money as the 100% of the effort cannot simply stay on acquisition; it must diversify into client fulfillment.

Let's say you put 50% into fulfillment and 50% into acquisition.

Let's say you sign two clients; you make $4k this month.

$6k lower than month one.

Then next month, you will make less and less until you offboard your clients and put your focus back on client acquisition.

The reason this happens is that you're not giving yourself the leverage to put consistent effort into the chain of the business without sacrificing much time.

You need to be efficient.

This is why you have so many dips in business. You don't know how to SOLVE PROBLEMS!

Well, how do you solve problems?

You need to create leverage.

How do you create leverage?

Delegate tasks in your business through systems or labor.

You need to be willing to give up a piece of the pie to scale the business.

You need other people to help you out; otherwise, you won't scale.

You may have to give up 60% of your energy from acquisition and delegate it to a setter so you can focus on other aspects of the business.

You can give the setters or your team access to more time or more money to incentivize them to continue working for you.

You want to work on the business, not in the business.

You need to build infrastructure in your business.