Kicking this off to get the discussion started. Would love to know (if you're new to the group): (1) Quick Wiki/intro on yourself (2) What are you working on now? (3) What is your superpower? (4) What are your primary interests in B2B Sales/Marketing or in General? (5) What do you hope to get out of the group? I'll go first! (1) My name is Ben Reed. I'm a multi-time VP of Sales, Founder, and Entrepreneur. Here's my LinkedIn (happy to connect there): https://www.linkedin.com/in/benjamin-aaron-reed/ (2) I'm actively launching my personal brand at benjaminaaronreed.com. Meanwhile, I'm a full-time VP of Sales at wellsitenavigator.com. (3) My superpower is pivoting on a dime and rapidly iterating forward to working systems, methods, teams, products, etc. (4) I'm all eyes and ears focused on outbound ai email (Clay/SmartLead) and systems/stacks. (5) First and foremost, I want to meet awesome new friends and learn from super smart people that I enjoy spending time with. How about you? Looking forward to learning about you guys.

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The rise of AI has fundamentally transformed the marketing landscape. AI tools can quickly analyze vast amounts of data, personalize customer experiences at scale, and automate repetitive tasks. This shift makes the marketing competition more about leveraging AI’s capabilities creatively and strategically, rather than simply outworking competitors. To thrive in this new environment, marketers must focus on areas where humans excel, such as crafting compelling stories, building emotional connections, and understanding nuanced customer behaviors. Additionally, it’s crucial to adopt and adapt AI tools for tasks like predictive analytics, content optimization, and chatbots, turning them into allies rather than seeing them as rivals. How are you looking to adapt your marketing strategies in this AI-influenced landscape?

❌ Stop Chasing Vanity Metrics 📈 🔊 Focus on Outcome Based Marketing to Close More Deals 🤝 This tactic was used by Steve Jobs, Elon Musk, Grant Cardone Enterprises and Jordan Belfort They didn't focus on vanity metrics, They prioritized outcomes that led to organic and that's Real Business Growth 💹 In today’s digital world Likes, Reposts, and Impressions are often mistaken for success. But metrics like these don't close deals - SALES CALLS do. ⬇ Input comes with outcome based marketing, where every action leads to organic business results. When getting on a Sales Call 📞 Focus should be on the customer's pain points, not how many people liked the post. 〽 Organic conversation is where the magic happens with closing deals, building trust, and creating long term business relationships. Vanity metrics may look good on paper 📜 but they don't build revenue 💲 ⬆ Shift your mindset from chasing numbers to generating leads that convert into real business. 🏃‍♂️ Ready to move beyond the vanity metrics? Start focusing on outcomes and watch your sales GROW !!