I am helping to support this new, contemporary singer/songwriter and deciding where is the best place to focus time and money. The main goal is to build a fanbase that is willing to support the artist and keep them engaged in a "love loop". There is a process for the fan journey from discovery- curious listener-supportive fan. The work has been done to create the music, now the question is how to promote (playlists, ads, social media, airplay, etc) and get people to follow, sign up to mailing lists, buy merch and come to shows. All advice is welcome! Thanks to the community! Here is the latest releases: https://open.spotify.com/album/4NNBXPb7epsFSTf7MbwThO?si=NhelBtMSQrSKgZpKWrL4XA