Opendorse is a NIL technology company, that provides technology and services to the athlete endorsement industry. They help athletes connect with advertisers, colleges and collectives. They work as a middle man between athletes, and many athletic departments, making sure all deals from A - Z, operate within a compliant manner. They publish a report each year that explains the current state of NIL. A lot of great information ..... Below are a few observations I pulled from the report: Currently at $1.67 billion dollar industry As the model transitions to revenue sharing, the industry is projected to grow to $2.5 Billion in the first year. Commercial NIL deals will play an important role in the post-settlement era. NIL collectives currently shape over 80% of the total NIL market. This market is heavily weighted toward Football and Men’s Basketball. Commercial compensation now makes up less than 20% of the total market. Top College Athletes’ NIL earnings are 35.3% of pro league salaries The Average budget allocation by sport, for collectives in the power conferences: Football - 67.8% Men’s Basketball - 22.6% Baseball - 4.1% Women’s Basketball - 4.1% Women’s Volleyball - < 1% Softball - < 1 % The average collective budget for each University Type: Power 4: $13.9 M Group of 5: $3.4 M D1 : $1.2 M