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OpenDorse Annual Summary
Opendorse is a NIL technology company, that provides technology and services to the athlete endorsement industry. They help athletes connect with advertisers, colleges and collectives. They work as a middle man between athletes, and many athletic departments, making sure all deals from A - Z, operate within a compliant manner. They publish a report each year that explains the current state of NIL. A lot of great information ..... Below are a few observations I pulled from the report: Currently at $1.67 billion dollar industry As the model transitions to revenue sharing, the industry is projected to grow to $2.5 Billion in the first year. Commercial NIL deals will play an important role in the post-settlement era. NIL collectives currently shape over 80% of the total NIL market. This market is heavily weighted toward Football and Men’s Basketball. Commercial compensation now makes up less than 20% of the total market. Top College Athletes’ NIL earnings are 35.3% of pro league salaries The Average budget allocation by sport, for collectives in the power conferences: Football - 67.8% Men’s Basketball - 22.6% Baseball - 4.1% Women’s Basketball - 4.1% Women’s Volleyball - < 1% Softball - < 1 % The average collective budget for each University Type: Power 4: $13.9 M Group of 5: $3.4 M D1 : $1.2 M
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What is NIL?
NIL stands for Name, Image, and Likeness. It refers specifically to the rights of student-athletes to benefit financially from the use of their own NIL in ways permitted by a combination of federal and state regulations and the NCAA Interim NIL Policy and its bylaws. In practical terms, NIL allows student-athletes to participate in opportunities like endorsement deals, sponsorships, social media collaborations, autograph events, and other commercial activities. This enables them to generate income from their popularity while remaining active college athletes. Below is a link to my classroom where we spend more time outlining the details of Name, Image and Likeness https://www.skool.com/nil-1042/classroom/99714208?md=54e5fdf6d44b4b7e97b30a814886f145
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DII Golfer - Seeing NIL Success
Attached is a great article talking about student-athletes at the DII level, making money through NIL. One of the inserts is highlighted below: "Miller reached out to companies, saying he was a former DI golfer, offering to create videos to help sell products. His Instagram following was between 5,000-6,000 when he started. He was able to build a portfolio, which made him more appealing to other companies, and NIL business grew. He now has 8,700 followers and about 30 NIL deals." .... This is a PERFECT way to pursue deals. Each student athlete must WORK to land these opportunities. Within the Classroom section of this community, we will build out step-by-step plans, to help athletes land these partnerships.
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DII Golfer - Seeing NIL Success
Pat Forde speaks about the state of recruiting, NIL, college sports
https://www.youtube.com/watch?v=mN-pMFpNDIA Summary Below: A robust futures market in basketball has been growing for decades, particularly for middle school kids who are starting to develop and show potential. The real scouting starts after puberty, when players are assessed for their potential to become stars at the high school, college, and professional levels. Scouts are often looking for talent as early as 13, 14, or 15 years old. If you can identify a rising star early, it can be incredibly valuable. The Role of Unofficial Scouts and Runners: These scouts or "runners" aren’t necessarily affiliated with universities but play a significant role in the recruiting process. They seek to attach themselves to star players and guide their paths, whether it's through high school, college, or the professional level. Their value lies in the connections they can facilitate and the money they can potentially earn if they’re successful in guiding players to the right opportunities. The Rise of Street Agents: A large portion of basketball recruitment involves unofficial scouts or "street agents"—people who have no official title but scout playgrounds, pickup games, middle school events, and grassroots tournaments. College coaches often have to communicate with these street agents to stay aware of where players are and to help identify potential talent. As the influence of shoe companies grew, high schools had less control, and the recruitment process became a gray area, filled by unofficial scouts and street agents. International Expansion in Basketball Recruiting: In the last 10 to 15 years, the international boom in basketball has been noticeable. Historically, there have been international players who made an impact in the U.S., such as Hakeem Olajuwon in the 1980s, but the influx of international talent has increased dramatically. Many international players, especially from Africa, Europe, and South America, see the U.S. as an opportunity for growth, and there are middlemen in the U.S. and Canada who bring them over to help manage their development and path to a professional career.
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Pat Forde speaks about the state of recruiting, NIL, college sports
Social Media: Clean-Up Essentials
In today’s world, your social media can help you get ahead or hold you back. If you want to get NIL deals, you need to have a clean and professional profile. People who hire or partner with athletes will look at your social media, so it’s important to show who you are in a positive way. This guide will help clean up your online presence. Let’s make your social media a great tool for your future!
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Social Media: Clean-Up Essentials
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