Opendorse is a NIL technology company, that provides technology and services to the athlete endorsement industry. They help athletes connect with advertisers, colleges and collectives.
They work as a middle man between athletes, and many athletic departments, making sure all deals from A - Z, operate within a compliant manner.
They publish a report each year that explains the current state of NIL. A lot of great information
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Below are a few observations I pulled from the report:
Currently at $1.67 billion dollar industry
As the model transitions to revenue sharing, the industry is projected to grow to $2.5 Billion in the first year.
Commercial NIL deals will play an important role in the post-settlement era.
NIL collectives currently shape over 80% of the total NIL market. This market is heavily weighted toward Football and Men’s Basketball.
Commercial compensation now makes up less than 20% of the total market.
Top College Athletes’ NIL earnings are 35.3% of pro league salaries
The Average budget allocation by sport, for collectives in the power conferences:
Football - 67.8%
Men’s Basketball - 22.6%
Baseball - 4.1%
Women’s Basketball - 4.1%
Women’s Volleyball - < 1%
Softball - < 1 %
The average collective budget for each University Type:
Power 4: $13.9 M
Group of 5: $3.4 M
D1 : $1.2 M