7 Rules for High-Converting Agency Landing Pages!

The landing page must fulfill its primary function: converting visitors into clients.

I've been designing websites for over a year now, and I want to share with you 7 rules for high converting websites for your agency

1. Main Lockup: Make what your site offers crystal clear the moment visitors land. Use a strong headline, subheading, CTA, form, and product demo to address their needs immediately.

2. Grand Slam Offer: Present an irresistible offer. People hesitate to share emails, so lower the barrier with free content or discounts. Make it too good to refuse.

3. Features/Benefits: Highlight only key features. Use product walkthroughs or videos. Show, don't tell – it's more effective.

4. Pricing: It's usually the first question on visitors' minds. Always include it, and make it easily accessible in the navigation.

5. Social Proof: Your customers are your best copywriters. Include testimonials, highlight key features, and show customers who resemble your audience. It builds trust and relatability.

6. Copy is King: Your landing page copy is a digital salesperson. Use storytelling and crisp copy to strike an emotional chord and communicate your unique value.

7. Information Overload: We have an 8-second attention span, less than a goldfish! Keep your content short and engaging. No one wants to read long paragraphs.

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