What's the latest on retargeting for infoproducts? I'm working with a highly successful webinar funnel with an average time to sale of about 2.5 days. Our outcome goal for implementing retargeting would be to capture more conversions. Should we go about doing this by simply focusing on increasing lead RE-sign up? Or should the ads be pivoted towards making a SALE and driving direct to a checkout or a short or long form sales page?

Hey legends, thanks for the invite Tobias :) stoked to be here. Quick bit on me. I'm 24 from Aus but living in Buenos Aires. I've spent the last few years focused on book funnels to grow coaching/ education businesses. You can check me out here: https://www.instagram.com/jayt0pp/ https://www.lion.social/ As well as my own books here: www.realgrowthbook.com www.dropoutandtravel.com

Hey all! One of my clients is looking to hire a skilled video editor for his YouTube channel. He’s about to go all-in on YouTube, so quality editing will be essential. Please DM if you know anyone. Thanks!

I have no idea what converts anymore. The more split tests we run… the less I feel I’m able to predict what’s going to win. I genuinely don’t know anymore. And I think that’s a good thing. The Dunning Krueger effect is finally rearing its’ head I guess. Here are some recent tests that LOST that “should have” won based off conventional wisdom/common sense: Image vs. video on a book a call page. Funny enough, this one was an accident at first. When uploading the video, we accidentally put a thumbnail instead of the video. Turns out, that won. In order to validate the results, we ran the test twice again and… you guessed it, same thing. Image beat video. Usually everyone says “video converts better!” yea… not always. Another one - on an upsell page for book a call, we’re noticing the same thing. Having no video is converting better than having an objectively good video that does an amazing job of framing the call. If you would’ve asked me to bet money on either of these before, I would have absolutely said video was going to win out. Without a doubt. Headlines? My “favorite” out of 4 we test loses plenty of times. Sometimes the most basic, least “copywritten” headline wins by a huge margin. We are testing a headline on an opt in right now - I think the control is objectively better, but it’s losing by 25% to one of the variants. Takeaway: best practices aren’t always best for you… When someone tells you something is GUARANTEED to convert better… be very wary unless it’s an extremely pedantic thing (e.g. a working buy button works better than a broken buy button) I can’t tell you what test will win… but I can tell you that if you consistently test your business will win.

This group is free (and always will be). Point one: right now this group looks basic. It's because it is. I am working on personally inviting the best marketers I meet and know (plus some cool folk). And I'd like to create a space where everyone can level up. Point 2: in the past, I've spent upwards of $3,000/ month to get access to groups and communities where people are doing interesting stuff. I'd like to make a space where that kind of group is more accessible without the mastermind price tag. Point 3: Disclaimer: I currently work at ACQ.com. My loyalty rests in helping grow the portfolio companies. Skool is one of them. If you get value from this group, and want to try Skool yourself, my agenda is to get more folk to try it. Sign up here: https://www.skool.com/games?ref=03f76a616a2d428bbdf81838548460a7 (The above is an affiliate link. If you use it, let me know and I'll send you something cool.)