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Reminder: Shamelessly pitch yourself here (and what you can do).
If you don’t I will. 😈 Here’s why: BIG Picture: The real value in this group is who’s going to be in it (and who’s already here). You don’t have to post valuable stuff in the channel. (You can if you want, and I encourage you to.) However, I do want to make you aware of one of the ways this group is being built. Because over an extended period of time, it can represent a lot of value for you - when you need it. This group (in part) is becoming a rolodex for each of you. Independent of the other benefits you’ll get. What’s a Rolodex? A Rolodex = a contact list of people who you can call & reach out to who have got your back. (Or have skills you need.) Whether you give each other referrals or work, create campaigns together, or whatever else you decide. I’d like to build a community here where you guys can collaborate to make each other more successful at the various projects you’re working on. To help each other out best, you guys need to know each other. Or at least introduce yourselves. Therefore, please introduce yourself now. (You can do so with a comment below, and I’ll pin this post.) Final note: On the topic of this being a Rolodex… Here’s some more context about this group. About a year ago, I spent an entire quarter finding the brightest marketing minds who secretly work behind the scenes. The men and women who are involved in the larger companies in our respective spaces. After all was said and done, I complied a Google Doc 27 pages long of talented individuals who can: - Spend millions on ads profitably. - Build funnels that convert people - Write VSLs and webinars - Build CRM’s - Make direct-response ads which can scale - Explode social media accounts And so on… Guess what? Who do you think is joining this group at the present moment? For example, @Jimmy Contrini joined yesterday. Jimmy helps build big brands on social media. He was a content strategist for Gary Vee and helped build the Hormozi content team over the last two years.
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New comment Sep 27
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Welcome
This group is free (and always will be). Point one: right now this group looks basic. It's because it is. I am working on personally inviting the best marketers I meet and know (plus some cool folk). And I'd like to create a space where everyone can level up. Point 2: in the past, I've spent upwards of $3,000/ month to get access to groups and communities where people are doing interesting stuff. I'd like to make a space where that kind of group is more accessible without the mastermind price tag. Point 3: Disclaimer: I currently work at ACQ.com. My loyalty rests in helping grow the portfolio companies. Skool is one of them. If you get value from this group, and want to try Skool yourself, my agenda is to get more folk to try it. Sign up here: https://www.skool.com/games?ref=03f76a616a2d428bbdf81838548460a7 (The above is an affiliate link. If you use it, let me know and I'll send you something cool.)
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New comment 13d ago
Do you know a good video editor?
Hey all! One of my clients is looking to hire a skilled video editor for his YouTube channel. He’s about to go all-in on YouTube, so quality editing will be essential. Please DM if you know anyone. Thanks!
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New comment 24m ago
I have no idea what converts anymore.
I have no idea what converts anymore. The more split tests we run… the less I feel I’m able to predict what’s going to win. I genuinely don’t know anymore. And I think that’s a good thing. The Dunning Krueger effect is finally rearing its’ head I guess. Here are some recent tests that LOST that “should have” won based off conventional wisdom/common sense: Image vs. video on a book a call page. Funny enough, this one was an accident at first. When uploading the video, we accidentally put a thumbnail instead of the video. Turns out, that won. In order to validate the results, we ran the test twice again and… you guessed it, same thing. Image beat video. Usually everyone says “video converts better!” yea… not always. Another one - on an upsell page for book a call, we’re noticing the same thing. Having no video is converting better than having an objectively good video that does an amazing job of framing the call. If you would’ve asked me to bet money on either of these before, I would have absolutely said video was going to win out. Without a doubt. Headlines? My “favorite” out of 4 we test loses plenty of times. Sometimes the most basic, least “copywritten” headline wins by a huge margin. We are testing a headline on an opt in right now - I think the control is objectively better, but it’s losing by 25% to one of the variants. Takeaway: best practices aren’t always best for you… When someone tells you something is GUARANTEED to convert better… be very wary unless it’s an extremely pedantic thing (e.g. a working buy button works better than a broken buy button) I can’t tell you what test will win… but I can tell you that if you consistently test your business will win.
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New comment 5d ago
How long should you let a split test run?
Just wrote this up based on a question I got yesterday and I thought it would be useful for you guys! This is always a fun question because there isn’t a clear answer and there's a lot of nuance. First and foremost, we need to make sure the changes make don’t HARM conversion rate. That will happen about 50% of the time. The trick is we don’t know which times that’s gonna be… so we have to test. Obviously, the more data we have the better. But we don’t want to run tests for months and months. Ask any statistician if you have enough data and they’re always going to say more is better. But we can’t tests run forevermore so we need to compromise and be ok with some level of uncertainty. At the same time, running a test for one single day also doesn’t feel right (for reasons we’ll go over). So the optimal strategy must be somewhere in the middle. Let’s go over some of the competing interests; ✅ Volume of visitors in the test - We don’t want to run a test to 20 visitors and decide the variant is a winner because it has one more conversion than the control. More data is almost certainly better for certainty that a variant is indeed better than the control. ✅ Difference in conversion rate. A control that has 1% CVR and a variant that has 4% CVR requires less data to be certain that we have an improvement in conversion rate. By the same token, if you have a 1% vs. 1.1% conversion rate, you’re going to need a lot of data to be confident that difference isn’t due to random chance. ✅ Product pricing/AOV. Higher ticket products can have a lot more variability day to day. If you have a product that’s more expensive, generally that means there’s a longer buying cycle. If your average buying cycle from click to buy is 7 days, you don’t want to make a decision after 4 days. You haven’t even let one business cycle run through yet. ✅ Getting a representative sample of traffic (days of week) - similar to above, when we are making long term predictions about conversion rate differences, we need to make sure that we have a sample that is close to our long term traffic. Would you want to poll a random set of Americans to make predictions on the Japanese economy? So when running a split test we want to make sure that we are running it during a relatively normal time period AND account for different traffic throughout the week.
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New comment Sep 20
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