Predictive AI Tool for FB Ads? · Lords of Marketing

Predictive AI Tool for FB Ads?

Hey all, not sure if I'm the only one that would love a predictive tool for clients that have long sales cycle.

For example a webinar funnel client.

Because leads we generate on Day 0 wouldn't convert until let's say Day 7 or Day 10.

So campaign optimization is slow everytime a new test is rolled out.

My idea for such a tool is:

it collects whatever data is possible of a lead whenver they signup
AI model looks at behaviors/data of each lead that converted into a sale
assign a weight or dollar value whenever a new lead has behaviors/data that the model has detemined increases probability to convert into a sale
media buyer optimizes campaign based on predicted lead value
we then measure if such model works by seeing if the actual ROAS value matches up with predicted lead value ROAS

Am I making sense? haha

I haven't been able to find such a tool so far.

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