Why ego isn't the enemy · Lords of Marketing

Why ego isn't the enemy

Quick tip for those of you who want to a sure-fire way to increase response. (This works particularly well if you are doing cold outbound.)

Appeal to the ego.

As the saying goes: "Flattery will get you everywhere".

Wanted to share two emails employing similar tactics.

Email 1: A cold pitch I got 6 days ago from a lead generation company

Email 2: An email I got 5 years ago from Dean Graziosi’s team.

Notice the following:

The frame has been shifted so it's more in-direct. By having the email come from another person it helps lower sales resistance. This is disarming so it doesn't feel like you're being sold to.

In both instances you are being talked about. (in a neutral or even good way.) This makes you feel more important and strokes the ego. Important people get talked about, so if you are being spoken about behind closed doors, you are more important as a result.

What works in cold outbound can work pretty well in email marketing (and vice versa). Go learn sales and apply that to your marketing.

Fun fact: When I taught myself copywriting, I would go and do social experiments & I even took on multiple sales jobs (cold calling, door knocking & customer research). I still use those insights to this day and it's helped give me an edge online when I have to write stuff to convert people.

Hopefully this helps.

@Sam Swirsky

, thank you for the inspiration with your post on a little honey goes along way. Reminded me of this. 💪

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