A "self-liquidating" ad funnel for SaaS?

Jun 1 in Lobby

In his breakthrough masterpiece Expert Secrets by R. Brunson (JK, it's not a masterpiece, but it's pretty decent)...

Russell talks about growing ClickFunnels with a "self-liquidating" paid ads funnel. Essentially, he would run ads promoting CF, and built the campaign in such a way that he would see an immediate ROAS on his ad spend IN ADDITION to generating trials.

There are a few benefits to this:

Even if none of the trials converted, he would see an 2x - 3x ROAS. So, for every $1,000 he'd put into ads he'd make $2k profit.
In some cases, he would break even on his ad spend. So he'd spend $1,000, make $1,000 back and still generate new trial signups
Any revenue AFTER the campaign was pure profit - meaning his CAC was almost zero. He'd make $2k profit on ads, then he'd convert 15% of trials into customers, generating another $1k - $2k in MRR.

If I put together a training, with ongoing weekly support, to show you how to setup a funnel like this for your SaaS, would you roll up your sleeves and do it with me?

YES! I'm so IN I might drown

Maybe, I'm not sure yet

No. I don't really have a lead problem

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