My Biggest Barrier
How do we deal with the issue of having multiple clients in the same area when we work in a specific niche?
I'm finding that I'm getting multiple clients in one city for example, and I obviously can't run the same ads for these clients which means I'm having to build the ad creatives from scratch which is chewing into my time and profits, especially if the client has no content to work with. I generally test quite a few angles with a client and it means when I take on someone new I have used up all my best stuff already. It's also then leaving me running multiple clients in a city with very similiar ads and offers, which is a concern for my clients also if they are seeing competitors ads out there.
How have you guys been combating this?
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Tom Lehmann
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My Biggest Barrier
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