I have 2 ads. Ad1 spent 170 EUR and Ad2 around 70 EUR. Both in the same ad set. Ad1 has 11.1 EUR CPL and Ad2 has 19 EUR CPL. Ad1 has 0.78% CTR and Ad2 1.58% CTR. From the beginning when I activated Ad2 it had incredible CTR. Which metric is better to follow? Also, I was thinking to check which one brought the most appointments but that's hard through GHL.

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Hi guys. Last week, on thursday I started the campaign for my client. From Friday to Sunday I got 7 leads and some appointments from them. The couple of days I still got some leads, but no appointments from them. This week, from Friday to Sunday I got only 2 leads. I changed a couple of words in the copy (because they were not translated correct in my client's language). I also changed the area of the pin by 1 mile back and forth. I had 4 ads, 2 for each sex, and now I have active only the best from each ad set. Do you think there is a problem? Or maybe just a bad week? I feel bad bcs now I dont even get leads, but this week also I got some leads, but they didnt book.