I need help with systems and spreadsheets to ensure VAs are tracking metrics and closing sales.
I'm running a lead generation campaign with clients and it's messy.
Fb ads - Lead forms - GHL nurture campaign - VA calling - Sale - course completion
I'm good at everything up to GHL nurture campaign. 1% link CTR, 30% conversion to lead, about $5 SGD per lead.
The lead nurture is where it starts to get fking messy. Apps keep disconnecting, the nurture sequence isn't working the best (I'm struggling to track positive reply rates etc), client's VAs keep getting fired and re hired and I lose track of data after the nurture campaign. The data then goes into the company's internal CRM (which is government data, protected) and I have no way of confirming metrics.
So far I understand that lifetime ad spend $3,861.91 with 31 sales = 124.54 per sale. Assuming sale - course completion is 50%, it takes $250 to get 1 person to complete a course.
I need help with systems and spreadsheets to ensure VAs are tracking metrics and closing sales.