I have to start with saying that this video is amazing. That's the stuff guru's won't say to you, evemnon their paid programs, and is giving it away for free! I just didn't understand a few bits:
- When the client is not happy, and you say to check if CTR 1.5%, do you mean ctr all or ctr link?
- When you start the production adset, how do you split the budget between this adset and the testing DCT?
- When you say to wait 48h, 96h, ecc…, is it standard or does it depend on daily budget? I mean, should we wait to spend like 2x, 3x, ecc… expected CPL? Or is there any number of click we should get before making new optimisations?
- Just to be sure I got it right: Pick one pain point -> find the best version of that pain point → only then test against a new pain point
p.s. I'll try to evoke one of the emotions from Inside Out with the first phrase too from now on.