17d ago in Entrepreneurship & Ministry
Do people still buy in tough economic times?
Here’s the truth, based on what I’ve seen since 2020.
Both in my business and from working with my clients 👇
Yes, people absolutely still buy, BUT...
HOW they buy has changed.
People are taking longer to make decisions.
They’re looking for more trust, more value, and more proof before committing to an offer.
That’s why strategies like webinars, seminars, or challenges don’t bring the same results they did a few years ago.
It's not that these methods don’t work anymore...
They don’t work as isolated tactics.
Running a single challenge or webinar and expecting a huge cash injection?
That’s no longer a reliable strategy.
What works instead?
🔥 A Marketing Ecosystem 🔥
A marketing ecosystem is an interconnected system of strategies, tools, and touchpoints that guide your audience from curiosity to commitment.
Instead of relying on one-off tactics, a marketing ecosystem works to:
✨ Attract the right people into your world.
✨ Nurture them with content, resources, and conversations that resonate deeply.
✨Convert them into paying clients by showing the value you bring to their lives.
✨Retain and delight them, turning them into loyal customers and advocates.
Imagine every part of your business - from your lead magnets and social media posts to your email sequences and client onboarding - working together as one seamless system.
In an ecosystem, things like webinars, challenges, or masterclasses aren’t standalone events.
Instead, they’re pieces of a bigger puzzle designed to build trust, offer value, and create consistent results.
People don’t just want to be sold to.
They want to be helped.
They need to see that you understand their struggles, that your solutions work, and that investing in you will make their lives better.
That means proving you can help them - by actually helping them - before they buy.
And the beauty of a marketing ecosystem?
It lets you meet people where they are.
At every stage of their journey.
Without relying on constant “hard sells.” 👏🎉
Ready for step-by-step guidance to build this for yourself?
Comment below to join my free membership - The Clarity Collective.
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Do people still buy in tough economic times?
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