Marketing 101, if you solve someone's problem, they will pay you. But did you know people buy with emotion?! If you create a feeling that makes people feel good when they think about your product you are winning! Weather that's luxury, comfort, convenience, etc. Products that resonate with a person's values, memories, or aspirations create an emotion bond, making them more likely to purchase. Also, emotions can trigger impulsive decisions. For example, feeling happy or excited can lead to spontaneous purchases, while feelings of sadness or stress may prompt comfort buying! Emotional experiences with brands can foster loyalty. Positive feelings associated with a brand can lead to repeat purchases. So the next time you put an ad out or try to sell something, remember this!

Understand who your customers are, what they need, and where they spend their time. Tailor your marketing efforts to meet their preferences. A great way to start understanding who your target audience is, is understanding who you want them to be! Who do you want to sell to? If you're an inclusive cafe you're target audience isn't going to be someone who doesn't like coffee or a diverse town. So, figure out who you want to be your clientele. Develop a detailed profile including demographics (age, gender, income), interests, values, buying habits, all humans, men, woman, age, eco conscience, etc. Once you've got this down, you will have a very good idea on how to market to them and what will get them to be your customers!