Sep 29 in Marketing
Identify Your Target Audience
Understand who your customers are, what they need, and where they spend their time. Tailor your marketing efforts to meet their preferences. A great way to start understanding who your target audience is, is understanding who you want them to be! Who do you want to sell to? If you're an inclusive cafe you're target audience isn't going to be someone who doesn't like coffee or a diverse town. So, figure out who you want to be your clientele. Develop a detailed profile including demographics (age, gender, income), interests, values, buying habits, all humans, men, woman, age, eco conscience, etc. Once you've got this down, you will have a very good idea on how to market to them and what will get them to be your customers!
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Identify Your Target Audience
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