Oct 3 in Marketing
People Buy With Emotion
Marketing 101, if you solve someone's problem, they will pay you. But did you know people buy with emotion?! If you create a feeling that makes people feel good when they think about your product you are winning! Weather that's luxury, comfort, convenience, etc. Products that resonate with a person's values, memories, or aspirations create an emotion bond, making them more likely to purchase. Also, emotions can trigger impulsive decisions. For example, feeling happy or excited can lead to spontaneous purchases, while feelings of sadness or stress may prompt comfort buying! Emotional experiences with brands can foster loyalty. Positive feelings associated with a brand can lead to repeat purchases. So the next time you put an ad out or try to sell something, remember this!
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People Buy With Emotion
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