Some of the sharpest marketers on the internet have used specific forums to learn their craft. Why? The reason is simple: You can skip much of the learning curve by learning from those who have gone before you. One of these forums is called TheFastLaneForum, which nowadays is behind a paywall. Luckily for you, I've stumbled on this forum over 10 years ago to pick the best gems of the threads that were free to read back in the day. One of those gems just happened to give you very specific thinking that you will need on your journey to become a great copywriter. It's called 15 Days to Freedom (credit to LexDeville for writing it) and you can dive into it right now or the next time when you're about to hone your copy skills. Whether you're a total beginner or a seasoned pro, you'll find something that you can use the next time you want to make someone take action by using specific words in a specific order. Here you go!

I analyzed 10 worst copy 🤖 They all had ONE thing in common 👇 Multi-tasking copy. Remember how unproductive and frustrated you were when you last tried multi-tasking 🥴 That’s because your 🧠 isn’t wired for it. The same goes for your copy—if it’s focusing on multiple things at once—it will frustrate and confuse readers. Additionally, it destroys a safe selling environment which is essential for conversions 💸 That’s why every single line of your copy has to focus on ONE single message. Here’s the rule 1-1-1 that will keep your copy linear; Explore → 1 problem. Share → 1 solution. Sell → 1 thing. The core idea of high-converting copy is to convey ONE single message throughout. Hit the ‘Like’ button if you find it helpful. And let me know your thoughts on this 1-1-1 rule in the comments.

This week, our community owner Patrice Moore was a guest on the Skool Stories podcast. In this interview, she shares her insights to her inspiring journey—from quitting her 9-to-5 to launching a thriving Skool community and earning $30K as a copywriter—all within just 6 months of relentless dedication and hard work. I recommend this episode to anyone looking for inspiration and practical advice on building from the ground up. Patrice's story is proof that with focus and persistence, big results can come quickly. A round of applause to her!

I’m guilty of overusing them And I know you might be doing this too🫵🏻 Nope! I’m not talking about AI—But filler words. Most of the time, you can drop them and it won't change the actual meaning of your message. Here are the 10 most commonly overused filler words; →THAT: I said (that) I would go for a walk. →JUST: I (just) need to sleep. →VERY: You are (very) popular Ritik 🤪 →QUITE: The match was (quite) exciting. →REALLY: I (really) appreciate your help. →RATHER: The vibe is (rather) weird. →ACTUALLY: (Actually) your newsletter is amazing. →BASICALLY: She’s (basically) saying we need to hurry up. →DEFINITELY: He’s (definitely) the right person for the job. →ABSOLUTELY: (Absolutely) I’ll help you. So, the next time you see them, delete them immediately to make your COPY much more impactful ✊🏻 P.S. What words do you overuse? For me, it was "THAT."

Hey everyone, I was just on YouTube and found a video about Verrb.io. It is a copywriting practice tool that has a free version (there is a paid version but i wouldn't bother). It uses AI to create a realistic "brief" and generate work a client might send you. I only found this today but will be using it for a few days to see how useful it is. Hope someone can find this useful :)