I analyzed 10 worst copy 🤖
They all had ONE thing in common 👇
Multi-tasking copy.
Remember how unproductive and frustrated you were when you last tried multi-tasking 🥴
That’s because your 🧠 isn’t wired for it.
The same goes for your copy—if it’s focusing on multiple things at once—it will frustrate and confuse readers.
Additionally, it destroys a safe selling environment which is essential for conversions 💸
That’s why every single line of your copy has to focus on ONE single message.
Here’s the rule 1-1-1 that will keep your copy linear;
Explore → 1 problem.
Share → 1 solution.
Sell → 1 thing.
The core idea of high-converting copy is to convey ONE single message throughout.
Hit the ‘Like’ button if you find it helpful.
And let me know your thoughts on this 1-1-1 rule in the comments.