Why Farming w/Postcards often suck · Real Estate Coaching by Cusi

Why Farming w/Postcards often suck

Real estate farming with postcards and mailers is the most common form of marketing that we see newer Realtors do. But why?

They have seen them mailed to their house
It’s more comfortable than cold calling
It’s easy to do.

The thing is that we very often see new agents send one or maybe up to three postcards and stop and…but why?

Bc it’s expensive and their expectations were too high while their sample size was too low for such a large sale.

People want instant results and they want less resistance at the same time. Mailers have this potential but unless you have a long term goal regardless of the immediate and not so immediate results than chances are you will quit this tactic.

It takes the linear human to first, even know that you exist to:

Knowing your name or part of it to

Knowing you’re a realtor to

Trusting that you MAY be good at it to

Knowing that your a viable option to:

Knowing you’re the best game in town

This mental process takes time and agents don’t like to wait or have the money for physical mailers to let this play out and oh, their offer often sucks too.

This is why I’m huge on the Dream 300 / Bread and Butter methods.

You know, moving the linear nature of the brain listed above up years while spending a truckload less.

It works, it’s scalable, it’s rewarding.

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