9d ago in General discussion
Today, We Launched Our Gr8 Letters! 🐯
Today was a powerful day as we kicked off the Gr8 Letter Series, specifically with Letter 3: The Menu (our Core Offer). Let me tell you why this tool is so impactful! 💥
Here’s what happened: after weeks of working with a seller, he suddenly gained a burst of confidence and texted me saying he "knew how the real estate game worked," and even mentioned he knew plenty of other Realtors. He said he wanted my "best" offer, adding that other agents would do it for less. 😅
Instead of negotiating, I simply replied with the attached image of our Service & Guarantee Sheets and said, “These are my list of services and guarantees.” 📃
Guess what? He chose the most premium option. 💸💥
Here’s what we learned:
1️⃣ Build a Powerful Core Offering: By enhancing our service offerings and effectively marketing to our Dream 300, including through the Gr8 Letter Series, we show clients our unique value.
2️⃣ Anchor Your Price & Stick With It: This approach radiates confidence and negotiation strength.
3️⃣ Set Client Expectations: By holding firm, we show clients that our expertise isn’t for sale at bargain prices. It establishes respect and sets clear expectations.
4️⃣ Reclaim the Power Position: Standing firm in our offers shifts the decision-making power back to us.
So, here’s my advice: Build a strong core offer, market it relentlessly, and stay firm. Your clients will respect you more. And if they don’t choose you, it’s likely for the best – they may not have been the right fit anyway! 🌟
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Today, We Launched Our Gr8 Letters! 🐯
skool.com/group-by-cusi-3158
Revolutionizing real estate with unique marketing & sales training that's enjoyable and effective. Transforming how agents attract leads and succeed.
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