Apr 18 in General discussion
Collaborations
We teach the power of collaborations in the training and before COVID I had a very successful B2B campaign where local small business and my business teamed up. In about 8 months of doing that before the lockdowns I obtained 5-6(ish) closings.
THat's HUGE and it scales.
Well, if you didn't want to do the full on B2B thing then reach out to local schools and collaborate with them.
I started getting back into collaborations again this year starting with the local elementary school. This is how it works.
- Contact the school and see if they need sponsors for any event. They will say yes and when they do:
- Say, "Great. what do you need the most?" "Their answer". Your reply, "love it and I can help but I can do even better so you never need to fundraise again (they hate fundraising)."
- They'll want to know what you mean and you offer them this deal with the flyer attached.
- It's a win-win. They promote you and your business (you'll have to make it a habit to reach out monthly to remind them of this program while offering to promote it to their staff/parents which brings us to:
- New potential Dream 300 clients. This is a great way to grow your database over time and cherry picking the best for your Dream 300.
- You win because you of the OPT (Holy Grail) sending business to you because you're adding value.
- This is all PROFIT because you spent very little and it's profit you wouldn't have made prior
- FUTURE business comes from this if you market properly and consistently forever
- They win because they have another revenue source
- They win because after a few sales they won't have to spend their time fundraising so much
Steps - Make a list of, contact those in the list (at least monthly until you get a yes or no. Don't try once and move on). Take the attached flyer and get broker approval. If approved then offer this program. Then followup with the school monthly after you're in the door because THEY WILL FORGET. They are teachers, not marketers.
PS - Oh, and this can also be collaborations for any business, not just schools. Think Humane Society, charities, non-profits, small business, etc.
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Collaborations
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