Importance of testing Thumbnails

I posted a video about a week ago with the first thumbnail below. It ended up not doing well at all, I was worried that the video I had worked hours and hours on wasn’t interesting enough for any given viewer to click on. However, usually before I post videos I create 2-3 thumbnails to have and this definitely saved my video. The second thumbnail, although it still can be improved, increased the CTR by almost 5% and the views went from around 200 to 2.7k. I decided to share this because I think a lot of people, me included, get so wrapped up in creating this “masterpiece” of content with long hours of work just to see it flop. If you believe in a piece of content you posted, like truly believe you gave it everything you had, don’t give up on it after it doesn’t do well right away. Change the title, change the thumbnail, post a short and link the video to it and most importantly prepare for one thumbnail to not be received well early on in the process and make multiple thumbnails!

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