Understanding the DIFFERENCE between DBR and Lead Nurture

Aug 25 (edited) in Acquisition/Prospecting/Sales

I wanted to make a post just to clear the air as to the confusion I believe some people are having pertaining to the DIFFERENCE between DBR and LEAD NURTURE.

They are TWO different functions…

DBR is a form of LEAD SOURCE while lead nurturing is what happens AFTER the lead comes in.

Although they are combined, the DBR aka Database REACTIVATION is one way of generating the LEAD…

LEAD NURTURING involves what happens AFTER the lead ( rather previous customers, marketing lists, etc) comes in. There is no LEAD NURTURE with out the LEAD. It’s like saying there is a chicken before the egg basically. (which that last statement could be subjective depending on point of view but I digress lol)

But I’m sure you catch the meaning. There is a good reason why Rob Bailey and team made two different video modules

INBOUND LEAD NURTURING
DATABASE REACTIVATION

Love you all and am happy to be in this community but I’m seeing some people may be thinking the two are the same when they are NOT so just wanted to lend some clear up 🙂👍

2 comments