Interesting Strategy with a Tweak that might be worth testing to book appointments

Sep '23 in Acquisition/Prospecting/Sales

Just watched some training from John Logar.

There were two very interesting take aways.

The Webinar that doesn't sell anything.

Doing quick no prep webinars that only have 3 days notice that don't sell anything but teach how to solve a specific problem you know your prospects have and the service that you provide delivers.

Not selling anything on the webinar - not having a slide deck - just explaining the problem and the solution. Doing QnA and then saying at the end if people want more help with this just book an appointment and provide a link.

Here's the interesting stuff.

He reckons the problem with high ticket offers on webinars is that those that have the time to watch a webinar - are not busy and are less likely to have the money to afford the high ticket price.

BUT....

Many of those that register for the webinar and don't turn up, registered because they want to solve the problem, but are too busy to attend - because they are successful and can afford the high ticket service.

So on the webinar registration confirmation page - he basically says -

"you registered for this webinar because you likely are have these problems (3 points ).

Why don't you book a call with us and we'll show you we can solve that for you and [add desired value]

, [add short service pitch].

AND HE IFRAMES THE BOOKING CALENDAR.

He dones't have a "click here to book." button

He''s getting 15% calls booked BEFORE the webinar.

Then ofcourse on the email that sends out the replay he basically has the same offer with a link to book an appointment and then on the replay landing page he has the calendar.

He's doing a similar strategy with lead magnets that solve a problem and on the thank you delivery page doing the exact same thing.

You''re here because you have the problem - we fix the problem in a really attractive way - to find out more book an appointment here's the available slots below.

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