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I'm in the UK but will quote the figures in $$$ A few weeks ago I noticed a FB ad that had a great video but was otherwise, not great. The ad went straight to FB Messenger so I messaged him in the nicest possible way 'love your ad but it will never work' and sure enough, 3 days later he came back to me and said 'you're right, yours is the only message I got from the ad'. This told me 2 things, 1. I was right (duh) 2. he had no concept of speed to lead since he took 3 days to answer. Long story short he agreed to a discovery Zoom, after which I did another Zoom with a MCTB + DBR demo, both of which went terribly as GHL was so slow that day. Typical 😑 He runs a video promo company, 2 employees, been in business for over 5 years. With 1 new customer every week he must have a DB of 500-1000 customers, right? Wrong. Turns out he has a lot of repeat business and his spreadsheet has like 70 people in it. Most of his customers are in Outlook installed on his MacBook. His average price for video is $1200 which is way too low, his product is really really good. His business is him, his 2 employees, some Macs, and a spreadsheet. We had 'that' conversation (GHL will save your business) and I eventually sold him a sub-account at $495pm and 8 leads a month at $1000. I say 'eventually' as I pitched him on the 2nd Zoom and he said he would think about it. I caught him as at a bad time (or was it a good time?) he had no sales on a few weeks and was worried about money. The next day he went to a conference and paid $700 for a pitch and got no sales. The next day I got the text (attached) from him saying lets go. This is not an ideal client and if I was further down the road I would have run a mile. He needs too much attention and essentially I will be more like a 'dragon' business advisor than someone automating his sales. However 1. I like him and want to help him 2. I am learning GHL / SAAS / DBR / MCTB etc. so, need the practice (ie, barely know what I'm doing) 3. If I pull this off I will have an awesome case study for my next client 4. Video prod companies could become my niche?

Just watched some training from John Logar. There were two very interesting take aways. The Webinar that doesn't sell anything. Doing quick no prep webinars that only have 3 days notice that don't sell anything but teach how to solve a specific problem you know your prospects have and the service that you provide delivers. Not selling anything on the webinar - not having a slide deck - just explaining the problem and the solution. Doing QnA and then saying at the end if people want more help with this just book an appointment and provide a link. Here's the interesting stuff. He reckons the problem with high ticket offers on webinars is that those that have the time to watch a webinar - are not busy and are less likely to have the money to afford the high ticket price. BUT.... Many of those that register for the webinar and don't turn up, registered because they want to solve the problem, but are too busy to attend - because they are successful and can afford the high ticket service. So on the webinar registration confirmation page - he basically says - "you registered for this webinar because you likely are have these problems (3 points ). Why don't you book a call with us and we'll show you we can solve that for you and [add desired value] , [add short service pitch]. AND HE IFRAMES THE BOOKING CALENDAR. He dones't have a "click here to book." button He''s getting 15% calls booked BEFORE the webinar. Then ofcourse on the email that sends out the replay he basically has the same offer with a link to book an appointment and then on the replay landing page he has the calendar. He's doing a similar strategy with lead magnets that solve a problem and on the thank you delivery page doing the exact same thing. You''re here because you have the problem - we fix the problem in a really attractive way - to find out more book an appointment here's the available slots below.

Does someone have a good framework to follow up with leads? I get pretty good results with my cold campaigns, but apparently the follow up after they show interest is not as powerful as my initial email sequence and they get cold/unresponsive. I am not looking for copy and paste sequences, just some advice and best practices! In exchange, I am happy to audit your settings to check and improve your deliverability 🙏🏻

what is the best method everyone has found for doing outreach? I know it depends on where your niche hangs but just in general what works for you?