Frame your service offering to address your ideal clients problems

Sep '23 in Acquisition/Prospecting/Sales

Have you ever created a product or service and it just bombed. You got very little engagement and few or no sales.

Often the problem is not about the quality of your product or service and more about your message. It is not focussed on your ideal customer.

Before you create a product do your research on the issues and problems your audience faces and then provide this audience your solution.

When relating your service to your market don’t just be tempted to just give them your sales pitch.

They on the whole don’t care about you or your service !!

Make everything you do is about how you can alleviate their problems.

The details of the method you utilise to deliver that result, in most cases will not sell your service or product.

One really great method of selling a well targeted product to a warmed prospect is to create a story that brings to your client’s attention the potential negatives of not using your service and build on that "fear factor".

Make sure firstly you do this with integrity and secondly, and be sure you actually have a genuine solution to the problems they highlight to you.

By alleviating your clients concerns to their fears they will feel the relief of having you solve their problems for them.

The questions you ask your client to determine what concerns they have will give you an insight into how to effectively frame your offer and services.

You will find, the majority clients are less interested in the how you deliver the service (the mechanism) and more interested in the result they can experience from it.

When you establish what would be a significant concern to your prospective clients and solve that your worry you will find people actively seeking your solution.

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