One of the greatest ways to grow your business is to find people in your industry who aren't doing as well as you (there are probably a few, even if you're struggling); and if you find out who has a good reputation, but isn't making any money, then you can probably take over their clients, their business, integrate it into yours incrementally. This might be a opportunity using your creator and marketing skills to significantly improve a company and its future either as a complete take over or profit share 👍 Just imagine if you can 2x 4x revenue or even better that is a serious turnaround. If they are sitting on a large database a simple DR could be a massive difference in the profitability of a company. Just think an average sale of just say $2000 LTV and you get 10 of those a month that’s an extra $20k or $240k a year keep doing that and almost any company will be more profitable. It might not even cost a lot of money to service these new clients; you can pay the company a share of the revenue generated by their clients, and they'll probably make more money doing nothing than they currently are by working themselves to death. These companies may already have some pretty good salesmen, who you can take, put out into the field, give them INCREDIBLY generous commissions for their first sale or first couple of sales. You generate them the leads and let them close them imagine the change in dynamic. Have them bringing you more business, making their old company more money than it had made before (cause you can do things more profitably), and everybody wins (more importantly, you grow your business 2-3 times). Even if you don't end up being a successful bidder, just the process of looking to buy another business will teach you so much about what they do, You could even offer your services and earn that way. Jay Abraham was/is the master at these kind of deals. When you ask about buying a business they’ll answer so many questions (it's amazing what some businesses will open up to you if you're looking to buy), so even if you don't end up with the business, it DOES make sense to learn so much about the business, to learn so much about what other businesses are doing

Have you ever created a product or service and it just bombed. You got very little engagement and few or no sales. Often the problem is not about the quality of your product or service and more about your message. It is not focussed on your ideal customer. Before you create a product do your research on the issues and problems your audience faces and then provide this audience your solution. When relating your service to your market don’t just be tempted to just give them your sales pitch. They on the whole don’t care about you or your service !! Make everything you do is about how you can alleviate their problems. The details of the method you utilise to deliver that result, in most cases will not sell your service or product. One really great method of selling a well targeted product to a warmed prospect is to create a story that brings to your client’s attention the potential negatives of not using your service and build on that "fear factor". Make sure firstly you do this with integrity and secondly, and be sure you actually have a genuine solution to the problems they highlight to you. By alleviating your clients concerns to their fears they will feel the relief of having you solve their problems for them. The questions you ask your client to determine what concerns they have will give you an insight into how to effectively frame your offer and services. You will find, the majority clients are less interested in the how you deliver the service (the mechanism) and more interested in the result they can experience from it. When you establish what would be a significant concern to your prospective clients and solve that your worry you will find people actively seeking your solution.

I was reading an article yesterday in which it asked “does scarcity increase sales when selling services?”. I was thinking about this and I came to the conclusion that provided the use of scarcity is genuine then it’s probably not only effective but also easy to implement. There are a number of ways that we can help use scarcity when it comes to selling our services we deliver using GHL. WE CAN ONLY TAKE ON A LIMITED NUMBER The one method I feel will be most effective is that because we sell individualised services we can realistically only hope to service a limited number of clients in any one month (especially if we are offering bespoke products) So the approach I am using is that we can only take on a limited number of new clients and we will be adding people to a waiting lists once we have reached our monthly quota. However I was selling something like a course or coaching program as part of my product offering I would probably use bonuses as an incentive for people to take more immediate action. However when you do this you have to stick to your guns and don’t make any exceptions. The WIGIG strategy (when it’s gone it’s gone ) only works if you stick with it! If you feel compelled to continue an offer you can swap out bonuses but never be tempted to give people who missed your deadline the exact same package. If you do your credibility will be compromised and no one will trust your next scarcity ploy! I’d love to know what works for you selling your services plus what are your views on the use of scarcity as a way of getting people to action?

Top marketers know one thing that so many less experienced seem to ignore or just never knew. These are two of many reasons why you should have a value stack of products and services. In other words more things you can sell to your client ideally at a time when they are in buying mode which is either at the time they purchase initially or when they are experiencing the results of your product or service. 1) You can invest more money to acquire a new client. Knowing that you have a good back-end sales system in place. If your profit on the initial sale only covers customer acquisition cost (or in some cases loss-making) a robust backend you can make the customer hugely profitable over time. 𝘛𝘩𝘪𝘴 𝘸𝘢𝘴 𝘵𝘩𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘮𝘰𝘥𝘦𝘭 𝘢𝘥𝘰𝘱𝘵𝘦𝘥 𝘣𝘺 𝘈𝘮𝘢𝘻𝘰𝘯. 2) You can retain your customer and ' lock out ' your competitors when you become the "one-stop shop" for your customer's needs you prevent your customer from potentially buying services from a competitor who may then offer them upsells or products you also sell

It requires a lot of investment to get a new client in any business. Client acquisition of new clients has probably never been harder and advertising costs are likely to cripple some businesses (don't let that be you or your clients). Counteract this expense by selling more to your existing customers. All you need to do to be able to sell more to existing clients is to nurture them before, during, and after the initial sale. It cost far less to add more tiers, products & services and sell these to your existing clients than it does to find new customers because, with an existing customer, you have already incurred the initial acquisition cost. This cost can be covered in most cases with additional upsells at the initial point of the original sale. When you have the right systems in place to continually nurture your existing customers, you can not only make upsells at the point of the initial sale but also by following up and making future sales. You have done the hard work initially to win over your customer's trust and faith in your company, provided you continue to serve them well a good percentage of customers periodically will continue to buy from you over many years. We call this the lifetime value of the customer or LTV. A backend sale is an easy sale to make because you have won your client's confidence. So selling them more additional products provided they precede or complement the initial sale is just providing excellent customer service. Let's imagine a customer buys a camera it would be very bad service not to remind the customer they might need spare batteries, memory cards, lenses, tripod, and bags and that's just at the point of sale. Imagine over time you build a relationship with this customer you might offer them training, webinars, books, courses, and much more. All these products and services are possibilities even if you don't stock the product yourself. You could either sell another company's product as an affiliate or alternatively you might use these additional products as part of an upgrade bundle add-on service.