Don’t make the mistake of not having a follow up or upsell product

Sep '23 in Acquisition/Prospecting/Sales

Top marketers know one thing that so many less experienced seem to ignore or just never knew. These are two of many reasons why you should have a value stack of products and services.

In other words more things you can sell to your client ideally at a time when they are in buying mode which is either at the time they purchase initially or when they are experiencing the results of your product or service.

1) You can invest more money to acquire a new client. Knowing that you have a good back-end sales system in place.

If your profit on the initial sale only covers customer acquisition cost (or in some cases loss-making) a robust backend you can make the customer hugely profitable over time. 𝘛𝘩𝘪𝘴 𝘸𝘢𝘴 𝘵𝘩𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘮𝘰𝘥𝘦𝘭 𝘢𝘥𝘰𝘱𝘵𝘦𝘥 𝘣𝘺 𝘈𝘮𝘢𝘻𝘰𝘯.

2) You can retain your customer and ' lock out ' your competitors when you become the "one-stop shop" for your customer's needs you prevent your customer from potentially buying services from a competitor who may then offer them upsells or products you also sell

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