Do you want to know what happens when you lower your prices to appease the bargain shoppers??? You turn yourself into a sweatshop. Your own personal factory of work, with little to no gain. I did it once, many years ago. I worked non-stop for a couple of huge, but low-paying projects for hours and hours. I got almost no sleep. I ignored my child to keep working. And nothing came from it. No usable portfolio pictures, no referrals, only sweatshop pay that I had foolishly agreed to. Never again. 🙅‍♀️👎 Keep your prices where the industry tells you they should be. Use the pricing formulas. Write your contracts so everyone gains value. If someone can't afford your price, let them pass on by. Stay open and ready for the clients who are agreeable and ready to pay for your professional expertise.

Floristry is a relationship -based business. Trust, communication, and kindness are key! For success in the floral industry, build relationships with new customers, suppliers, and all local floral wholesalers. If a customer comes to you with a small budget, treat them well anyway. Provide reasonable, but top-notch service. Who knows how impactful your help and attention will be to them. You probably can remember when you received excellent customer service, and lousy service too. I bet you happily return to the business where you were treated well. Seasons change, people change, budgets can also change. A few years ago, I helped a young home-based florist with her small budget for a wedding. She remembered my guidance a few years later, when she took over a very successful, luxury flower shop. Her budget changed, but she came back to work with me, because of how I had treated her in the past. "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou

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As a skilled floral designer, there are so many things you can do! - Wedding florals - Everyday florals: FTD- style, birthday, new baby, etc - Grocery floral department - Funeral/sympathy floral arrangements - Build terrariums and dish gardens - Freelance for other florists - Corporate and hotel floral displays - Wreath-making - Leis - Prom corsages/boutonnieres There's probably more.... Get creative!🌷 What are some other arrangements or things you can make or sell as a florist, let's make a list!! ⬇️⬇️⬇️

Here is a basic list of 🌻FREE🌻 but important things you need to get when starting your floral business: 1. An email address dedicated to your business. It's easy to create a free Gmail account, make it separate from your personal email, and check it often! 🌻 2. A Facebook Business Page- dedicated to your floral business. Post about your design services, post photos of everything you make, and good descriptions of your creations. If you don't want to put your phone number on there, figure out a way you can be contacted by potential customers - your dedicated email works for this!🌻 3. Create an Instagram account for your floral business, post pictures of things you make. Make reels and story posts, give good descriptions and be sure to add your geographic region, so local customers know you are in the area. 🌻 4. A Google Business Profile is free to create. Everyone goes to Google to find services they need. A business profile can have as much information as you want- you can show your address or not. Have your hours, rates, delivery radius available for potential clients to view. Treat it like a website and post photos of floral designs. Ask satisfied customers to leave 5-star reviews, which will get you found on the Google maps listings. You can pay for Google ads, but they are not required to get started. 🌷🪻🌻🌹🌺