Floristry is About Relationships
Floristry is a relationship -based business. Trust, communication, and kindness are key!
For success in the floral industry, build relationships with new customers, suppliers, and all local floral wholesalers.
If a customer comes to you with a small budget, treat them well anyway. Provide reasonable, but top-notch service.
Who knows how impactful your help and attention will be to them.
You probably can remember when you received excellent customer service, and lousy service too. I bet you happily return to the business where you were treated well.
Seasons change, people change, budgets can also change. A few years ago, I helped a young home-based florist with her small budget for a wedding. She remembered my guidance a few years later, when she took over a very successful, luxury flower shop. Her budget changed, but she came back to work with me, because of how I had treated her in the past.
"People will forget what you said, people will forget what you did, but people will never forget how you made them feel."
- Maya Angelou
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Sara Koelsch
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Floristry is About Relationships
Floral Design
Public group
Discussing all aspects of floral design- creating arrangements, diy flowers, starting a floral business, and tips for increasing floral biz success.馃尮
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