Sky Bet's Perfect Offer 🔥 Cost per lead = £2.60 ✅️

14d ago in Copywriting

The average cost to acquire a betting customer is ~£200. SkyBet are doing it for £2.60. 🤔 What?!

Okay. So. 99% of bookmakers have some kind of “Bet £10, get a £20 free bet” offer.

Cool. Whatever. No differentiation ❌️.

Sky Bet came up with something wildly different:

✅️ “Super 6: Predict six correct scores. Win £1 Million.”

All you need is a Sky Bet account.

Why such a hit?

📌 Low friction: Completely free, takes 20 seconds

📌 Fits into my life: “I'm watching the games anyway”

📌 Fits into my social life: “All my friends play”

📌 Huge prize: A million is a talk trigger

📌 Seems doable: “Guess six scores? Can't be that hard.”

Of course, they don't tell you that guessing six exact football scores is about as likely as winning the lottery. Alas. Probability.

Super 6 Offer. The numbers speak for themselves. 🔰 15 years.

🔰 £13 million paid.

🔰 5 million downloads.

⮑ Napkin maths: 13/5 = £2.60 CPL

⮑ Sky Bet valuation up 600% since launch (now £3.5 billion)

And that, friends and enemies, is why you learn how to write an offer.

Hope whoever came up with it got a slice.

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