Ideas for funnels where the "main character" is not the teacher
Hey team!
I'm working for a client who brought in a trainer to record a course, but the trainer doesn't speak the same language as the audience. Trainer is Spanish but I'm tasked with a funnel for a Romanian speaking audience. The trainer isn't super good at selling on video either.
What would your ideas be on how to do this?
Some ideas I already had:
  • Video with a switch between the trainer giving value (with subtitles) and the academy owner explaining and selling the course
  • Some type of interview setting
  • Sales video with subtitles (they tried something like that, I didn't review the content but it didn't convert well)
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Marcel Samyn
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Ideas for funnels where the "main character" is not the teacher
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