Know your audience. Here's a flow. Set a timer for 5 mins Go to your prospects LinkedIn Stop at 3 places - Profile picture - About page - Job description These 3 elements will HELP you to find out "what kind of person am I about to contact?" Upbeat, serious, data driven, emotionally driven... this persons actual LOVE LANGUAGE can be found in these 3 steps. Now... WRITE SOMETHING THEY CARE ABOUT! Go get em today!