Question about coupons and expiry

Hi there, I have a quick question about coupons in the EVED funnel. Is there any tech to make a coupon expire for each individual, to give a sense of urgency for CTA? Given that individuals enter the funnel at different dates and times, how would you make sure that a coupon expire for them? Or would you just leave the coupon active at all times (but try to motive them to take action sooner rather than later through copy/messaging)?

Thanks!

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