I'm torn between 2 opportunities
tldr; I want to pursue building 2 brands by publishing 180 YouTube videos in the next 90 days (1 daily video for each). Strategically speaking, is this worth my effort?
My long term goal: Build a personal brand to 5M+ subs.
Short term goal: Get to $10k/mo PROFIT (which is $25k/mo revenue)
My current brands / businesses
  • Clever Programmer (CP) - Help people become software developers. 1m+ youtube subs & 70k+ email list
  • My personal brand Rafeh Qazi (RQ) - Help creators make money with YouTube. (5k YouTube subs)
Clever Programmer
  • Can make $300k+/year with course sales, coaching, and sponsorships with not an insane amount of effort (used to make 7-figures per year but I ran into crazy legal / compliance issues so decided to stop my $15k high ticket program)
Rafeh Qazi (personal brand)
  • I sold consulting for $5k/mo and DFY content for $10k/mo
  • I retained clients on average for 6+ months (Average LTV around $30,000 or more per client)
  • Clients get insane results (multiple clients broke 100k+ subs on YouTube and make 7-figures per year)
  • After I closed 1 client for $60,000. All 4 other clients came through a referral from him. First time in my life where I go grew my biz through referrals
  • RQ has done $200,000 cash collected this year (with almost no real marketing)
  • CON: It's currently at only 5k subs and doesn't have an audience or predictable lead gen. The problem with pursuing it right now is that it seems high risk in terms of I don't currently have an audience and don't know how long it will take to build a solid audience. So I'm scared if I go ALL in... If it DOESN'T work I'll have lost 3 months of making cash + no new source of income.
Current Situation: All of my clients from RQ are done now and since I wasn't doing anything at all with Clever Programmer (cause I didn't really enjoy it anymore. Legal headaches, uneducated market/customers, etc)... My revenue dropped to $0.
I have a 12 month cash runway but no guaranteed revenue coming in.
My plan for cash is to do a product launch for Clever Programmer in January that would bring I imagine $50k - $75k.
But at this point, what's the best course of action?
My thinking is this.
Pursue Clever Programmer primarily for cashflow (course sales / sponsorships)
Pursue Rafeh Qazi for long term brand.
Pursue both hard af for the next 90 days.
If I produce 180 videos published in the next 90 days... I can be pretty sure that I will grow an audience for both platforms. Which then gives me a ton of options and go harder on whatever is working.
Is this a terrible idea?
Is this strategically the best decision to hit $10k/mo profit or is this a bad idea?
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Rafeh Qazi
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I'm torn between 2 opportunities
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