Charging too little- but in my industry its a challenge

(and anyone else with wisdom to share!)

I am watching one of your videos where you discuss high touch (like Q+A, community and loads of support) as being a premium offer ($ 1k - 4k)

I am in the dog training business and offer a very successful 4 week training course for new puppy owners, and I charge (after affiliate payouts and discounts) $167. The normal price is $227.

Last year I hit my 100k revenue goal! 🙌

Here is my question:

I don't know how to offer a "signature course" as you are describing for the dog training world. And, I don't think people would be willing to pay more since I am already on the upper end for online dog training courses.

I am considering adding more "evergreen" low ticket offers for perspective students that lead into my 4 week course... and "evergreen" digital products for students after they graduate to give them a way to keep learning and growing after the 4 weeks.

Should I keep my course as it is (since it is doing well) and focus on building my funnel (low ticket/high ticket) ?

Or is there another way for me to add higher premium offer that I am just not yet seeing?

Any advice or guidance is appreciated.

And, thank you for all your educational materials.

I am learning a lot as I rethink my business strategy! 🤓

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