Aug 14 (edited) in Thinking Out Loud
"Component Alteration"
Thought this was interesting. Very good thought experiment: Break ideas down to basic components, alter the components, reassess the idea.
Similar to "Unexpectedness" in Made to Stick.
2
1 comment
"Component Alteration"
skool.com/convertnow
A grassroots, evidence-based encyclopedia of persuasion and engagement. A knowledgebase for digital communicators of all kinds!
Leaderboard (30-day)
1
+8
2
+7
3
+6
4
+4
5
+4
powered by