‼️ Why You Should DOUBLE DOWN on YouTube Videos That WORK 💯

Oct 10 in General

Below is a screenshot from last week's video on a channel we have been running for five years. It ticks over well, it saw huge grow in the first two years, then found a steady baseline of around $3000-5000 per month (CPM is really high).

However, revenue is not the main focus of this channel. Without giving too much away, this channel actively helps solve police cases and has spawned its own series on Amazon Prime.

This post isn't about that; it's about why it's so essential to DOUBLE DOWN on content that works, it just so happens to be the case with last week's video on this channel.

How easy does it sound if we say:

"out of these 20 videos, this video got 3x the views as the other 19? So do that again"

You would be AMAZED at how many creators don't do this, and we have no idea why.

If something works, you have to double down on it to validate whether it was just random that a particular video did well or if your audience/YouTube is telling you to pivot to that type of content.

In this instance, we had a video perform well on a topic slightly different from usual.

It worked well, so we tried it again a month after the first video's success, and below is the result.

This tells us that the first video wasn't a fluke and that our audience enjoys this type of video, so guess what? We will triple down on this, check the stats and report back 🫡

The moral of the story is: If you have a video that performs better than others, DOUBLE DOWN. At the very least, just to make sure it wasn't a fluke.

Happy creating YouTubers!

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