Why Paul Is One of My Favorite Clients (Hint: It’s About Content, Not Perfection)

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1d ago (edited) in General

What’s stopping you from creating content?

Too often, I see clients get stuck focusing on everything but content creation—fiddling with backend systems, tweaking logos, or planning the “perfect” post.

But not

@Paul Easton

Paul didn’t wait for the stars to align.

This guy was busy—working full days picking fruit just to survive.

Yet, during his 15-minute breaks, Paul pulled out his phone and recorded 1-3 shorts.

He committed to a 30-day challenge of posting one short a day. So far, he’s only missed one day.

Is his content perfect? Not even close! 🤣

But every time he posts, he gets better because he implements my feedback. That’s how growth happens—through volume and improvement.

When others come to our content calls without any content to review, it’s hard to guide them. You can’t improve what doesn’t exist.

Paul’s story shows that waiting for the “perfect moment” is just procrastination disguised as preparation. The truth? Progress beats perfection.

So here’s my challenge to you:

💡 Stop overthinking and start posting... come to our content calls with your posts, we'll review them... go and implement our tips, come to the next call with better content.

Rinse and repeat until you start seeing sales coming "out of nowhere!"

✅ Commit to creating at least one piece of content before Christmas and comment below what it will be and hold yourself accountable—let’s make it happen!

📅 Join us on our next content call for personalized feedback to improve your content, step by step.

💡 If you’re just starting out and not in our paid community yet, join my Offer Clarity Session on Monday—for FREE! I’ll help you craft an offer that sells for at least $1,000 😎

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