How this exact Outbound Setup booked me 20+ meetings per week! S-2

16d ago in General

This is the section 2 of our EXACT strategy to book 20+ meetings per week, in some of the most difficult niches for each of my clients and my own Agency.

Already posted (Section 1) so, go check that out

But yeah. let's dive straight into Outbound Setup

Our outbound strategy consists of 5 main factors:

1. Frontend Email Sending

2. Deliverability

3. List Building

4. Script Writing

5. GIFT ~ In the DOC

Let's cover Frontend Email Sending....

1) Frontend Email Sending

VOLUME NEGATES LUCK

This is by far the most neglected and simple part of outbound that B2B companies seem to neglect 99% of the time.

If you send MORE EMAILS = you will book MORE MEETINGS.

It's basic math.

The question is:

How many emails should I send?

As many as possible of course, but within reason.

Here's what our Frontend Volume Setup looks like:

30 Domains -> 60 Email Accounts -> 1800 emails per day -> 35,000 per month

Again, VOLUME NEGATES LUCK

Damn near impossible to not book meetings sending 35,000 personalized emails directed towards

your ICP every month.

With high volume, we give ourselves more chances to hit our dream prospect at the right time with our offer.

In a way, we're actually MANUFACTURING LUCK.

For the actual tech used in our Frontend Email Sending Setup, we go with:

1. Google/ Godaddy Domains

2. Google Workspace for Email Accounts

3. Smartlead for Email Warmup and Sending

These service providers have proven to be best with deliverability , which we'll cover now....

2) Deliverability

Email Deliverability completely dictates whether your cold emails land in your prospects' inboxes or spam.

That is why it is absolutely CRUCIAL to have a good deliverability or else your cold email campaigns will be RUINED because of spam.

Deliverability is another very overlooked part of cold email, as it's somewhat taboo.

Email providers DO NOT want people sending mass cold email campaigns and have created software to detect/neutralize it, so we have to use good sending practices to avoid landing in spam.

Each email account we use to send cold emails has a "reputation" with each email provider

So to build a good email reputation when creating a new account, we have to "Warm - up" our email accounts

Warm-up

What is the email "Warm up" you may ask?

Email "warm-up" is a practise used to boost an emails accounts reputation through emailing other email accounts back and forth to show:

1. Your emails are landing in people's inboxes

2. People are responding to your emails.

We use Smartlead.ai to automate email warm - up.

When an email account is brand new, we want to warm - up the email account for 14 days with software like Smartlead or Instantly and NOT send any cold emails during this time.

Once the warm-up period is over, we can start gradually sending cold emails while still warm - up

We call this

RAMPING - UP

.......

Now I don't want to make this post really long, BUT if you're interested,

Comment the word "VALUE" and I'll post the other 2 sections of this post

3) List building

4) Script Writing

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