Aug 14 (edited) in Q&A Calls 🤓
Social Media Savagery Recording is LIVE!
Today might have been the most fire workshop of all time...
For those of you that missed it, we went DEEP into best practices on social media, position yourself on the platform, best ways to find new clients, and so much more! Be sure to check it out if you missed it... the summary is below!
Social Media Savagery Summary:
  • Understanding Client Expectations: It's crucial to pre-frame your work with clients, understanding and managing their expectations about social media content.
  • Conversion Content: This type of content is distinct from typical social media posts. While many people share personal updates, conversion content is specifically designed to generate revenue by attracting the right audience and repelling those who aren't a good fit.
  • Organic Content: Social media posts, or organic content, help build and nurture an audience, establish authority, and increase engagement. Consistently posting improves visibility and opportunities for clients.
  • Engagement and Visibility: It's important to engage with existing followers rather than always seeking new ones. Building relationships with those who already know and trust you can lead to better business opportunities.
  • Conversion Content Framework: Effective conversion content includes a hook, conversational tone, instant gratification, proof, specificity, and sometimes a call-to-action (CTA).
  • Problems and Commandments: Identify the common problems your clients face and create content that addresses these issues, incorporating your unique beliefs or "commandments" that set you apart from others.
  • Personal vs. Company Branding: Focus on building your personal brand, as it will remain consistent over time, even if your business offerings change. Use your personal profile to connect with your audience and your business profile as a portfolio of your work.
  • Commenting and Engagement: Engaging with others' posts by commenting can increase your visibility. Also, responding to comments on your posts, especially at strategic times, can boost the post's reach in the algorithm.
  • Consistency and Execution: The key to success on social media is consistent posting. Don't get bogged down by trying to perfect every detail; focus on executing and learning from the process.
  • Small Wins Lead to Big Wins: Emphasize the importance of consistency in social media efforts. Small, consistent actions build momentum over time, leading to larger successes.
  • Tools vs. Execution: While there are many tools available for scheduling and posting content, the most effective tool is often just your phone. The key is to take action rather than getting overwhelmed by the tools available.
  • Overcoming Fear: Many people experience fear or hesitation when posting on social media. Overcoming this fear through practice is essential, as it not only helps you grow but also enables you to guide clients through similar challenges.
  • Engagement Strategies: Engaging with your audience, such as responding to comments and strategically timing responses, can significantly boost your content’s reach and visibility.
  • Personal Branding: Incorporate your personality and face into your content, as audiences tend to engage more with content that features the creator. Personal stories and authenticity often resonate more than polished, impersonal posts.
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Ceebz Gerard
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Social Media Savagery Recording is LIVE!
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