Social media content - SALES vs LIKES

Whatsup Squad!

While I'm planning out the content for my reels (to finally start shooting & posting them), I came across some guy (coach/whatever) claiming he's been doing it for years, but using wrong hooks, he could never attract ideal clients, but rather gave free value to people who were unlikely to ever buy (building high followers number, but generating zero $$$ from it).

😱 Is there really something to be wary of - and if so, how can you avoid this:

like placing proper hooks resonating eg. with your niche business owners instead of being too general,
or cleverly placing proper CTA eg. every few reels?

Or it's just the salesy mumbo-jumbo of some guy trying to sell his consulting services, and we don't have to care so much - just build the expert's image and care for the content to be engaging?

Thanks!

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