Small #dealEarned - small win, but a breakthrough nonetheless! :)

27d ago (edited) in WINS 💯

Hi Fam!

It seems I've got my first successful attempt at building some business relation on my own, as the company I've networked with a few months ago just commissioned me for a small photoshoot (they've got a mural on the wall and they want high-quality pictures to be able to reproduce it somewhere else as a photo wallpaper.

WHY IT MATTERS:

While financially it's a very small commission, it's my first successful Cold Outreach attempt. It was also my first successful networking meeting, after Dave advised me to just be friendly with cold leads instead of trying to aggressively get them straight to the sales meeting. Also, I view it as an opportunity to advance that initial relationship from "the company that is aware of my existence" to "the company that was already happy with my services" - ergo, it might be easier to upsell them with bigger things later on.

THE CHALLENGE:

I recently noticed they've started to utilize some of my reels' advices about building some expert image via video on social media (which is a positive sign) - but for now, they do it on their own, shooting some no-audio reels of their products with their phones (which of course is a bit worse of a sign 🤣). I guess that's exactly what Ceebz meant during one of the recent Q&A calls, when he emphasized selling VBCs as something the client won't be able to do for themselves easily, as opposed to random reels that could be done - for better or worse - by anybody.

THE CURRENT TACTICS:

I actually consider shooting a few more "content" pictures for them as freebies on top of the mural picture, especially that I'll have all the needed gear with me anyway, in order for them to see some marketing value in what they get from that photoshoot. As they've been doing reels by themselves now, I guess I'll still have an opportunity to at least collect some data of how it works for them in practice - and I'll try to sell them on a VBC with some extra short content possibly extracted from it (I guess I'll have to adapt the incentives depending on how their own reels are currently working for them).

Let me know what you think about all this 😉

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